Thursday, February 17, 2011

AOL Gets Devilish with Decor

A Touch of Elegance partnered with Indiana Market & Catering to help AOL promote their Project Devil campaign last night at the super-chic Publicis Modem Innovation Lab in lower Manhattan. An intimate cocktail hour was presented to AOL executives with an appropriately devilish theme. Red Deviltinis were served alongside hot and spicy hors d' oeuvres. Cocktail tables offered Red Hot candies and mints and were adorned with flower arrangements inspired by red flames.


To emphasize the video projection of the Project Devil advertising, designers flanked either side with tall vignettes of decor elements. Dynamic floral arrangements atop mirrored columns were illuminated from below by clusters of candle flames in cylinder vases. The vases were accented with red acrylic beads that looked just like the Red Hot candies served on cocktail tables. Red lighting around the rectangular space completed the hot feeling and made this event a tempting one that people were talking about!